Transmissions
See how we think
Our experts have worked together in the car business for over 20 years. And we’ve learned a few things along the way. Some of those lessons have been turned into Transmissions – a series of regular posts about building brands in the competitive auto industry.
Who’s your target customer? Let the target decide.
Who’s your target customer? Let the target decide.
Everyone over the age of 16 could be interested in a car. Actually, people under the age of 16 may be even more fascinated by cars, but that’s another story.
The Footlong Hot Dog
The Footlong Hot Dog
Everyone who has been to a big event — or even to a movie theater — knows that the cost of refreshments bears no relation to the actual cost of the ingredients themselves…
Fire Takes Fuel
Fire Takes Fuel
If you’ve taken as many flights as we have, you know when your plane is about to take off. You can hear the engines straining…
Brands are People, Too
Brands are People, Too
A lot of people are confused by brands. They get it confused with a brand mark. Actually, brands are like friends…
Shift into the next gear.
You can learn something about the way we think through our site, but everyone’s situation is unique. If you’d care to reach out, it costs nothing to get to know us.