What has 25 years of building pre-owned sales taught us?
When we started with CarSense, it was nothing but a concept. A little over two decades later, it was large and attractive enough to be acquired by Penske – one of the nation’s largest auto retailers.
What part did our creative and media placement skills play on the road to success? We can’t tell you all the twists and turns. But we can tell you a bit about what we learned about building successful brands. And about how a combination of two of the Philadelphia area’s most accomplished agencies might work their magic for you.
Our work doesn’t look or sound like anyone else’s.
Outstanding work means standing out, creatively and strategically. But a good ad doesn’t just draw attention to itself, it illuminates the brilliance of the brand or product it promotes. While our award-winning creative has drawn plenty of attention over the years, it has been effective because it reveals truths about the product.
Uncommon dealership. Unconventional creative work.
Creating an emotional connection.
Advertising is rooted in a human connection. It’s about what the product can do for you more than the product itself.
Making it memorable.
Memorable ad executions are just a vehicle to make customers retain important proaduct and brand differentiators.
Sometimes communication goes beyond words.
Visuals are key to memorable creative. When it comes to copy, sometimes less is more.
Our media helps you drive sales.
Finding a brand’s unique voice is important. But without the right media strategy, it could become the greatest story never told. Getting real results takes delivering the right message to the right people, through the right channels, at just the right time.
We deliver comprehensive plans that enable us to drive sales, while constantly analyzing and refining our media programs to ensure that our strategies and executions work towards our clients’ goals. Our analytical approach provides both results and analysis of our clients’ marketing efforts.
Maximum impact for every dollar you spend.
We have the right people.
We have the right people.
Building on a foundation of data and knowhow, our insights team weaves analytics into actionable strategies that drive ROI and accelerate branding.
We have the right tools.
We have the right tools.
Want to know the exact zip codes to target? What demographic is most responsive? Where to locate your next store? We can help you there.
We track performance carefully.
We track performance carefully.
We are able to constantly optimize our media programs, all while keeping a watchful eye on your expenditures.
We are data driven.
We are data driven.
We. furnish detailed reports on the effectiveness of every campaign and campaign element, and can update sources of traffic to specific landing pages in real time.
Handling every touchpoint
Everyone wants to think big picture. But one of the keys to successful brand building is sweating every detail – from banner ads on your mobile device to pop-up banners in the showroom. From traditional to digital to every little thing, the goal is to create communication with a consistent tone so the brand feels like a familiar friend wherever it’s encountered.
Get to know us.
AB&C is one of the largest full-service agencies in the mid-Atlantic and one of Adweek’s 50 “Top Shops” in America. We’re known for Creative Intelligence – combining research, creative and technology to move people. We think strategically. We work collaboratively. And most importantly, we love what we do and the partners we work with.
MayoSeitz specializes in media placement and works for some of the nation’s leading brands. We’re fully independent, which makes us flexible and quick – a major advantage in a business where reaction time is everything. Our clients tell us our strategists are among the best in the business. It’s one of the reasons our Agency of Record tenure is twice the industry average.
Transmissions
See how we think
Our experts have worked together in the car business for over 20 years. And we’ve learned a few things along the way. Some of those lessons have been turned into Transmissions – a series of regular posts about building brands in the competitive auto industry.
View allWho’s your target customer? Let the target decide.
Who’s your target customer? Let the target decide.
Everyone over the age of 16 could be interested in a car. Actually, people under the age of 16 may be even more fascinated by cars, but that’s another story.
The Footlong Hot Dog
The Footlong Hot Dog
Everyone who has been to a big event — or even to a movie theater — knows that the cost of refreshments bears no relation to the actual cost of the ingredients themselves…
Fire Takes Fuel
Fire Takes Fuel
If you’ve taken as many flights as we have, you know when your plane is about to take off. You can hear the engines straining…
Shift into the next gear.
You can learn something about the way we think through our site, but everyone’s situation is unique. If you’d care to reach out, it costs nothing to get to know us.